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Mercury Announces First Avator Electric Outboard Concept – Wired2Fish

Editor’s word: Press launch supplied.

Mercury Marine, a division of Brunswick Company (NYSE: BC), has introduced its Avator™ electrical outboard idea, representing Mercury’s subsequent step in marine innovation, superior expertise, and engineering. The electrical outboard idea might be on show for the primary time through the 2022 Miami Worldwide Boat Present and is progressing the corporate towards the formal launch of electrical outboard merchandise later in 2022 and 2023.

Avator creates a brand new boating expertise for Mercury’s world clients combining an funding in electrification with greater than 80 years of experience within the marine trade. Leveraging Mercury’s management and popularity for hydrodynamics, corrosion resistance, reliability, and industrial design, the Avator idea will ship a superior person expertise for a variety of vessels and actions.

“We’re excited to formally announce this daring new part of our imaginative and prescient for the long run that solely Mercury Marine can ship,” stated Chris Drees, Mercury Marine president. “Electrification is strategically vital to us, and this idea supplies a primary take a look at how we intend to ship on our dedication to being the trade chief in each inner combustion merchandise and electrical propulsion. We’re taking effectivity to a brand new degree, opening up new methods to benefit from the boating expertise.”

Avator advances Mercury’s dedication to sustainability by providing the prospect of sailing with zero direct emissions. Mercury can also be utilizing electrification to make boating extra accessible with options equivalent to swappable batteries and enhanced portability.

“Mercury has the trade’s strongest and most sturdy expertise and design groups who’re shaping a brand new energy for marine that expands the model into new purposes,” stated Tim Reid, Mercury Marine vp of product improvement & engineering. “We imagine options like simply changeable batteries and quiet operation maintain nice enchantment for present and potential boaters. We anticipate our breadth of electrical choices to increase over time, and we’ll proceed to take heed to shopper suggestions and monitor adoption developments.”

“Our workforce is taking all the pieces we learn about how shoppers use our merchandise and incorporating it into Avator, creating an electrical propulsion system that can set a brand new benchmark for the marine trade,” stated Drees.

Learn more about the Mercury Avator concept and our vision for electrification here.


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