Conservation

Patagonia wants you to stand for the waters you stand in

All my dawns cross the horizon
and rise, from underfoot.
What I stand for
is what I stand on.

— Wendell Berry

Wendell Berry is a celebrated American poet, novelist, farmer and longtime activist. Throughout his lengthy, storied profession, Berry has engaged in civil disobedience, written, and spoken in defiance of the Vietnam Battle, nuclear energy, fossil gas dependence, soil degradation, the loss of life penalty, industrialized applications that burden small farmers, the destruction of rural communities, coal energy, coal ash air pollution, mountaintop removing and way more.

Berry penned these phrases in his poem, Under, talking as a lifelong farmer, of the grime beneath his toes. These phrases, in addition to Berry’s life and physique of labor, function the inspiration for a brand new marketing campaign from iconic outside model Patagonia. Created in partnership with Brooklyn-based design agency The Younger Jerks, the marketing campaign takes the type of a shareable poster, and goals to function a rallying cry, one to encourage anglers and others to take motion—to not defend the locations they stand on, however the waters they stand in.

“It’s our job to encourage, educate and help a broad-based group of fish activists,” stated Ted Manning, Patagonia’s director of fly fishing. “Patagonia’s mission is to avoid wasting our dwelling planet, and for us, particularly, to combat for wild fish and wild waters. We’re always looking for revolutionary methods to get that message throughout. We needed creativity and spirit, and we needed it out earlier than the upcoming election as a result of the stakes are so excessive.”

The midcentury-themed, supersaturated poster artwork is downloadable free of charge on-line in a dimension appropriate for not simply sharing on social media, however printing as nicely. Patagonia is hoping that anglers and others with share the poster broadly, stating “Share the Love. Share the Poster.”

“We actually hope that our take, ‘We Stand for the Waters We Stand In,’ will resonate and encourage anglers to activism,” added Manning. “It’s a easy message, but it surely’s highly effective. It really works hand in hand with Patagonia’s ongoing “It’s All Dwelling Water” storytelling, emphasizing our dedication to help anglers who’re combating to make sure a future that features wild fish and wild waters.”

To obtain and share the “We Stand for the Waters We Stand In” poster and make your plan to vote, go to https://pat.ag/we-stand-for-the-waters-we-stand-in.

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