Fishing News

Pure Fishing Acquires Prominent Fishing Brands – Wired2Fish

Pure Fishing Inc., the world’s largest fishing sort out firm, at the moment introduced the acquisition of Svendsen Sport, a number one provider of fishing sort out in Europe and proprietor of main manufacturers in that market together with Savage Gear, Prologic, MadCat, WaterWolf and DAM.

The acquisition of Svendsen Sport additional strengthens Pure Fishing’s place as a world powerhouse within the rising leisure fishing business. The acquisition provides a number of well-known and extensively distributed manufacturers within the European market, broader gross sales protection, and complementary product improvement and advertising capabilities that allow Pure Fishing to ship in opposition to its international growth objectives. This strategic acquisition is the fourth for Pure Fishing in three years beneath the possession of personal fairness agency Sycamore Companions.

“We’re proud so as to add Svendsen Sport, its portfolio of thrilling development manufacturers and its proficient individuals to our group at Pure Fishing,” stated Pure Fishing Chief Govt Officer Harlan Kent. “The game of fishing continues to see sturdy development world wide and the acquisition of an organization with a confirmed monitor document of innovation and brand-building provides us complementary capabilities to place our enterprise for continued success as a world chief in fishing.”

“We’re notably excited concerning the proficient colleagues who’re becoming a member of us because of this acquisition,” added Kent. “Now we have daring plans to proceed to drive compelling new merchandise across the globe and the Pure Fishing group is now even stronger with the addition of Svendsen Sport.”

“Our Svendsen group has labored very laborious over the previous couple of years to create award profitable new merchandise and construct market-leading manufacturers on a scalable platform,” stated Hans Maasbøl, CEO of Svendsen Sport. “We’re proud that now we have doubled the turnover throughout Maj Make investments Fairness’s possession, and on the identical time considerably improved profitability.”

“We’re particularly excited concerning the alternative to hitch with Pure Fishing and make use of the sources they bring about, which can allow us to proceed the momentum now we have in our enterprise,” added Maasbøl. “We additionally respect that they maintain customer support in the identical excessive regard as we do.”

By way of its acquisition of the Svendsen Sport enterprise, Pure Fishing will acquire main manufacturers together with Savage Gear, Prologic, MadCat, WaterWolf, and DAM, and add over 180 individuals to the group in Europe.

Closing phrases for the sale weren’t disclosed.


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